Digital Marketers : Adjust targeting strategies based on the location of visitors.
Website Owners : Understand the geographical distribution of users accessing their site to develop content or advertising strategies.
Network Administrators : Detect potential security threats or irregular access patterns by inspecting IP addresses.
General Users : Useful when one wishes to verify access or activities from unknown IP addresses.

Location Awareness : Determine an approximate location of a user through their IP address.
Enhanced Security : Detect suspicious IP addresses or unidentified accesses.

Launching a New Website : Understand the geographical distribution of visitors to determine target markets.
Detecting Security Threats : Use when suspicious IP addresses or traffic anomalies are detected.
Planning Marketing Campaigns : Plan and execute campaigns targeted at users from specific regions.
Resolving Network Issues : Diagnose and address access problems from particular IP addresses or regions.